Social media is like the air to breath in for this generation, and when the parents find their kids spending their life with it they complain all about the ill effects it has and how it causes their child to get spoilt easily. But the matter that social media is more than just a chat box or a hangout or a time killer is forgotten easily.
Social media being the ultimate network to connect people worldwide both known and unknown can easily be the stage for many issues to reach public acceptance.
Programs such as organ donations, and other public services can easily reach the common people via social networks such as Facebook etc. These can serve as huge platforms where people can easily register around the globe and become organ and tissue donors after their death, a new study has revealed.
Researchers Blair L Sadler and Alfred M Sadler, Jr, in a commentary in Bioethics Forum, the blog of the Hastings Centre Report, analysed the “Facebook effect” on donation.
“By the end of the day of the announcement, 6,000 people had enrolled through 22 state registries,” the Sadlers wrote.
Their commentary follows a Facebook feature introduced on May 1 that lets people state their wishes to become donors in an attempt to reduce the long waiting lists for organs and tissue.
After two weeks, the rate of registration returned to previous levels, but the Sadlers suggested several strategies for harnessing the full potential of social media to achieve a sustained increase in registration.
“Perhaps missing is the repeated cuing that can help drive individual action. An annual day to celebrate registered organ donors would be one way to enhance cuing. Asking state donor organisations to provide Facebook with real-time updates on the growing number of registered donors might be another,” they wrote.
“State registries could include social sharing on their sites, so that once a person joins the registry, he or she has the option to share this information via Facebook, Twitter, and other social networks which should drive awareness among friends and family,” they concluded.
“Facebook has challenged other technology companies to show corporate leadership and has demonstrated the power of social media to encourage altruism,” the said.
This certainly is a great start, we have nothing to lose with a registration, but someday we can provide a new life to someone around.